OgilvyOne Worldwide

Sexy Little numbers

Sexy Little numbers

18. September 2012

Am 4. September 2012 hat Dimitri Maex, Managing Director von OgilvyOne New York, sein neues Buch "Sexy Little Numbers" veröffentlicht. Es zeigt, wie Unternehmen ihre Daten dazu nutzen können, mehr Geschäft zu generieren.

Maex sagt: "Before the digital age, it was fairly simple to target customers using direct mail and traditional customer relationship management (CRM) techniques. Today, with every customer move transparent, the huge quantity of data that is now easily available gives companies an unprecedented window into how customers engage with brands – and more importantly - where that can lead to revenue."

Dimitri Maex: Sexy Little Numbers. How to Grow Your Business Using the Data You Already Have. Crown Business, 2012. 272 Seiten. ISBN: 978-0-307-88834-1
Mehr Information: www.ogilvy.com/sexylittlenumbers